Sollicitatievragen voor future leaders program gedeeld door sollicitanten
What do you think you could have done better in a group session? What do you think you did really well in the group session? What is the best / worst thing about you according to your friends?
Gedurende video-interviews en gesprekken is het belangrijk dat je jezelf al in de schoenen zet van de functie waarop je solliciteert. Voor marketing kunnen vragen dan ook gericht zijn op go-to-market strategieën voor een specifieke case of bijv. het versterken van een huidig merk. Daarnaast gaat het ook om wie jij bent en wat jij komt brengen.
In this third challenge, You’re working as a Key Account Manager in Food & Beverages and one of your customers is a large national supermarket chain. You have a good relationship with your key contacts there although you sometimes struggle to get them to execute promotions in the way Unilever, and you, would like them to. You have a big promotion coming up for one of your products and really want to make sure your customer fully engages with this so that you, and they, gain the desired uplift in sales. You have a meeting with your key contacts tomorrow and want to raise this with them then. So in this case, • How do you approach this conversation with your customer? • How do you ensure you understand your customer’s needs? • What questions would you ask your customer? • What else would you discuss with your customer to get their full backing for this promotion?
Welcome to Customer Development. In this first challenge, you’re managing a small sales team who all work out in the field visiting stores to promote Unilever products. You’ve started to notice from the weekly sales figures that one of your team is consistently not hitting her sales targets. This is a problem that you’ve spoken to her about in the past so you’re disappointed to see her performance slipping again. So tell me • What steps do you take to ensure you fully understand the situation? • What approach or style do you take when speaking with her? • How will you ensure she stays motivated? • How will you monitor the performance of your team member going forward?
Let’s move on to a slightly longer case study. You will have 10 minutes to review the business problem, come up with a solution and prepare to present your recommendations. After preparation time, you will have up to 5 minutes of recording time to share your solution with us. As part of your response, please cover: • How would you go about growing sales of our ice cream brands in India? • What additional information would you like, and how would you go about getting this? • What innovation or technology do you think is needed to increase sales of ice cream in India? • Which sales channel(s) do you think Unilever should focus on to achieve increased sales in the short to medium term? Are you ready? Let's start