Product owner sollicitatievragen

For the hypotheses presentation what did you do from a data point of view to prepare? I find that not having access to their quantitative or qualitative data is a big challenge in preparation for the test cases.

For the business case, I used publicly available data as a resource. The purpose of the business case it's not so much about using 100% factual data. They just want to test if you're able to come up with the right data points that you need in order to solve the case. Approximations and assumptions are totally acceptable, as long as there's some logic behind the assumptions you've made. Regarding the hypotheses presentation, you have to come up with two A/B tests that you'd like to run on the website. These also do not have to be based on factual data. They could also be based on persuasion principles. You could just say "I hypothesise that adding animation to the search button on the yellow search box will imply urgency which in turn will lead more people to search and convert"