If a customer that's using the Bloomberg Terminal wants to cancel 10 of its terminals because they are shutting down their market research department, what would you tell them, and how would you convince them to keep the terminals? (Sales question)
- That other companies have already visited them and then the merchant say : it's nothing for me - The solution is to aks ..why they did’nt do it. ... And then listen to the objections and turn it into buying signals - For excample : So you did’nt do it because you thought it brought the quality of your company down by the high discount? - Now, on our site may only join the best companies in Amsterdam ... we just stand for quality and service so you do’nt fear about that !... .. - They find it too expensive. - Solution: You pay only when the deal goes on, so, no cure no pay, so if the action is’nt successfuly then you have the whole day received free advertising. We've already been on Groupon and that was disappointing? Again listen to what exactly was disappointing and then turn it into a buy signal so that this time, those problems are not with us anymore.
- Living Socila is the only one that stands for quality ... .. the other companies are going purely for quantity, they want a deal wathever it cost, and companies feel this distress. - If you let the merchants feel that only quality companies and deals can compete with living social than he really feels it . The merchant is central and not Livingsocial .