Grateful to partner with CommerceNext and bring together such a thoughtful group of retail and ecommerce leaders in San Francisco last week. Conversations around AI, personalization, loyalty, and customer trust are evolving quickly — and it was inspiring to hear how brands are navigating the balance between efficiency and authentic human connection in real time. One idea that especially resonated with the ebbo team: As AI scales customer engagement, trust and authenticity become even more important — not less. A big thank you to everyone who joined the discussion, and to the CommerceNext team for hosting such a great evening.
Sharp strategies. And stunning views. 🌊 What a day at Leaders In Loyalty 2026! Between the inspiring speakers, the motivating discussions around our theme, “Precision Loyalty: The Era of Intelligent Engagement,” and the collaboration with industry peers, today was truly impactful. The views at the Pelican Grand weren’t bad, either. ☀️ A huge thank you to our attendees for the incredible energy. We have much more to share—stay tuned for the full recap. Want to be in the room with us for 2027? Follow ebbo to ensure you’re on the list.
Supply chain disruptions are inevitable. Losing customer loyalty isn’t. The challenge for brands isn’t just operational. It’s relational. Research shows that acquiring a new customer can cost 5–25× more than retaining an existing one, which means maintaining customer trust during disruptions is critical. The brands that navigate these moments best are the ones that focus on: • Transparent communication • Proactive customer engagement • Loyalty strategies that recognize customer patience In many cases, the moments that test customer relationships the most are the ones that ultimately strengthen them. ebbo recently explored how brands can protect customer loyalty during periods of supply chain volatility. 👉 Read the full article here: https://lnkd.in/ep49CNgp
Yes, the holiday season is in full swing. No, it’s not too early to think about what happens after. January’s “quiet weeks” may look slow on the surface — but they’re full of opportunities to re-engage customers, spark retention, and carry momentum into the new year. Here’s ebbo's take on how brands can prepare now for what happens next: 📘 Full blog: https://lnkd.in/eyphJc2e
Beige loyalty. Doesn’t sound too exciting, does it? In a sea of neutral canvases, we’ve got 6 strategies to make your program stand out 🎨. Learn how to inject personality, keep it fresh, add excitement, build community, add purpose, and offer diverse benefits that meet your customers where they are – read more in the link below:
Is your loyalty program just going through the motions? While industry benchmarks offer a quick pulse check, they often miss the mark. To truly understand your program's impact, you need a deeper dive. 🔎 Learn why a one-size-fits-all approach doesn't work and how to tailor your metric strategy for maximum results. Check out how to find the perfect mix — today on the ebbo blog
#CRMC2024 might be over, but we’re still buzzing. From emerging tech to Rockstar loyalty strategies, this year’s event did not disappoint. Miss it? We’ve got you covered — check out our key takeaways from everyone’s favorite customer relationship conference and see for yourself.
At ebbo, giving back to our community is a pillar of our culture. Thank you, once again, CT Food Bank for having us!
⚡⚡Talk about a loyalty recharge⚡⚡ Great discussions, inspiring ideas, and a lot of fun was had at our Leaders in Retail Loyalty Summit at the Columbus Zoo & Aquarium in early May. We can’t wait to have another! Checkout the recap and stay tuned for more great events like this one:
POV: Your brand has a paid loyalty program, it doesn’t need a free tier. If it ain’t broke, right? The truth is, adding a free tier to an existing paid program can add far more value than its name implies🤯. Think: wider reach, stronger relationships, repeat purchases and a very persuasive entry to your paid program funnel. 🔥 You just have to go about it the right way. Which is why we’re rounding up the top benefits of adding a free tier to a paid loyalty program — and the most successful strategies behind them. Read all about it here: https://lnkd.in/eqjEf4zg
