Digital Marketing & Communications Specialist

• Optimising our website and social media channels to maximise their reach and engagement, attracting a wider audience to our training programmes and inspiring positive change.
• Leading strategic digital campaigns to increase enrolment for our education, raise awareness of our work on critical global issues, and foster new external collaborations.
• Crafting compelling content across multiple platforms (website, social media, email) to showcase the Institute's thought leadership and the real-world applications of our research.

• Manage and optimise our website and social media channels for maximum impact.
• Lead strategic digital campaigns to increase enrolment, brand awareness, and external cooperation.
• Craft compelling content across multiple platforms (website, social media, email) to engage current and new audiences.
• Drive innovation and stay ahead of the curve in the ever-evolving digital landscape.
• As a natural connector, you will collaborate with colleagues and external stakeholders to increase cooperation and ensure seamless communication.
• Optimise website content for search engines (SEO, SEA, CRO) to improve organic visibility, increase traffic and conversation while improving the customer experience.
• You are a strategic and tactical sparring partner for senior research staff and management while playing a key role in execution.
• You will provide expert communications advice and regular social media trainings to our (senior) research staff.
• You will collaborate with the writing and media specialist to develop and promote press releases, media kits, and other communication materials.

• Shares our passion for higher education and international law and is committed to the Institute's mission of shaping a better future through education and research.
• Has a proven track record in using digital marketing to achieve tangible results and engage diverse audiences.
• Is a skilled storyteller who can craft compelling narratives that showcase the human impact of our work.

• Bachelor's or university degree in Marketing, Business Administration, Advertising, Communications, Public Relations, or related.

• Proven track record in multi-channel marketing and identifying new target audiences, ideally in an academic setting.
• Outstanding editing, writing, and reviewing skills, with a knack for storytelling.
• Collaborative and innovative mindset to foster partnerships and bring creative solutions to communication challenges.
• Strong analytical and problem-solving skills for continuous improvement and effective strategy assessment based on data.
• Strong understanding of SEO & SEA principles and best practices.
• Proficiency in English (Level C2), Dutch would be a plus.
• Great attention to detail.
• Tech savviness, you are proficient in Microsoft Office Suite and Google Analytics, have experience with various content management systems, InDesign or Canva, video-editing and podcast production.
• A passion for higher education and international law, and a commitment to the institution's mission.
• Permission to work in the Netherlands.

• An inspiring and diverse work environment with great colleagues.
• 29 days' holiday with full employment & extra holidays between Christmas and the New Year.
• Excellent work (from home) facilities.
• Pension accrual with ABP.
• In addition, we offer excellent study and development opportunities and encourage our employees to continue their professional development.

• a curriculum vitae;
• a motivation letter, including 2 names of references and
• a portfolio with sample texts, video’s and/or digital campaigns.