Marketing Analysts momentopname
Not surprisingly, Marketing Analysts Incorporated (known as MAi) is into a little market research. The firm provides custom market research services primarily in such areas as the automotive industry, consumer goods, health care, and technology. It also offers research on brand equity and the effectiveness of branding efforts. Studies cover such topics as concept testing, product testing, satisfaction studies, and segmentation. Founded in 1982 by president Rob Pascale, the firm conducts its quantitative and qualitative research in thirty countries, across six continents. In late 2008, MAi agreed to merge with Data Development Worldwide, another independent market research firm based in New York.