Pluspunten
BIg varied company - potential to work in a number of different businesses. Dedicated people, many of whom have been there a long time. Good external reputation
Minpunten
Sales focused - no real idea about marketing. Spent a lot of money in the last couple of years developing a marketing excellence programme, but haven't had the guts to follow it through. Obsessed with detail and data, but won't spend the money on customer research to find out what customers really want. Very technology and manufacturing focused. Low morale amongst marketers who feel undervalued and unable to utilise their skills, and sick of the short term obsession with intricate financial detail. There is a tendency to trust 'the system' rather than the knowledge and experience of the marketers.