Pseudo-Americanized Culture // Operations yes, Marketing no - werkgeversreview Marketing bij AmRest

Amrest scales up their business by buying licenses in under-developed yet growing markets (mainly East Europe), then bringing in their IT and Operations know-how, aggressivel pushing sales force and management teams to high performance, while under-investing in brand/marketing ... and putting all around a shiny value-based culture , inspired from American FMCG's ... while paying super-low salaries, the top mgt cashes out big on their stock option plans