What... is happening. - werkgeversreview Anonieme werknemer bij Apply Digital

I came into this role because I saw something rare: a team with genuine craft, right DNA core and a culture that actually cares about the work. That instinct has been proven right every week. The feedback we get from clients — consistently, across regions — is that our people show up differently. They set standards rather than just meet them. That's not something you manufacture. You either have it or you don't. We have it. The appetite for change here is real. When I said we were going all-in on AI, the organization moved. We rolled out Claude and Gemini to every employee, built a training framework around it, and launched our own AI orchestration platform all in the first month. I also genuinely enjoy the people. Across every region — EMEA, Americas, LatAm — I keep running into smart, driven individuals who take pride in what they build. That energy is rare and it's something I cherish.

I'll be honest: the pace we set is high, and I know that's not for everyone. We're in a transformation moment as a company, and we're asking a lot of our people. That's a real trade-off and we own it. We're also still growing into our global cohesion. We have strong regional teams but we haven't fully cracked what it means to operate as one seamless global firm. That's work in progress.

You gain exposure to new technologies and have the opportunity to work closely with well-known brands.

Leadership has no clear direction, and the culture revolves around blaming individuals instead of fixing problems. There’s a constant search for a scapegoat. I was burned out and had my PTO requests denied multiple times. When I finally managed to take one week off, I was fired the same week I came back. That alone says everything about how they treat employees. The company used to have a decent culture, but after acquiring another LATAM company, it went downhill fast. It’s now an unhealthy and unstable place to work.