Lacking leadership - werkgeversreview Senior Software Engineer bij Apply Digital

I came into this role because I saw something rare: a team with genuine craft, right DNA core and a culture that actually cares about the work. That instinct has been proven right every week. The feedback we get from clients — consistently, across regions — is that our people show up differently. They set standards rather than just meet them. That's not something you manufacture. You either have it or you don't. We have it. The appetite for change here is real. When I said we were going all-in on AI, the organization moved. We rolled out Claude and Gemini to every employee, built a training framework around it, and launched our own AI orchestration platform all in the first month. I also genuinely enjoy the people. Across every region — EMEA, Americas, LatAm — I keep running into smart, driven individuals who take pride in what they build. That energy is rare and it's something I cherish.

I'll be honest: the pace we set is high, and I know that's not for everyone. We're in a transformation moment as a company, and we're asking a lot of our people. That's a real trade-off and we own it. We're also still growing into our global cohesion. We have strong regional teams but we haven't fully cracked what it means to operate as one seamless global firm. That's work in progress.

This was harder to come up with than it should have been. Some nice people. An okay place to hang out for a year or two.

Layoffs seem to replace real strategy; over-reliance on a 1-2 flagship clients. Leadership is inconsistent and teams feel disconnected. Favoritism, nepotism and politics keep underperformers in place while stronger voices are ignored. Behind competitors in both capability and culture. Hard to imagine clients would stay if they knew how disorganized things are internally. (Notice the sudden flood of glowing reviews after negative ones. Make of that what you will.)