Pluspunten
Simply put, BMW and her brand evoke pride and prestige. There is an initial 'halo effect' and 'feel good factor' about working for such a reputable company. And all credit to the engineers, technicians and assembly workers who do such a sterling job day-in day-out to uphold the quality and workmanship of the automobile and thus the A+ brand image that is exported throughout the world. The HQ offices in addition are modern and there is a fresh look and feel about the place. The workshop and seminar schedule catering for 'Praktikanten' is also worthy of note.
Minpunten
Writing from a 'back-office' perspective, the culture prevalent in the 'non-production' departments in particular is overly ethnocentric. There is an intense Bavarian pride running through the veins of office culture and you are expected to master and communicate in German the 'southern' way. Many of these back office departments are under strict orders to cut costs from both a HR and a resources perspective and the company seems to employ a lot of agency/temporary staff, who after 6-12 months get moved on. The resultant company culture seemed somewhat distant, fragmented and in constant flux.