Pluspunten
Global present (with 9 offices located in major cities), well-organized internal database for case studies, well-known in packaging and brand design, well-known in Europe and the US, experience working with big international clients.
Minpunten
Aim too high but not willing to pay bigger bucks to bring in experienced professionals. Weak HR system and financial operation. They claim to be a "very creative" agency but I didn't see any traces of very creative people whom I worked with so far, let alone a creative culture within the organization. I think also depends on which office you work at, I believe the Paris and NYC office are quite good.