Pluspunten
At its peak, the company had excellent talent with deep knowledge. Some of these people are still left. At its best, the product was feature rich. Between these, there was the opportunity to galvanise the team to make an industry leading product.
Minpunten
The majority of Enable's history is pretty well summarised by past reviews. Fraudulent sales strategy which basically had product and engineering in a constant hailstorm of building features with no long term investment into the product. The platform is hence now in such a state that management sees it as unsalvageable, despite management never having made any attempt to salvage it in the first place. The existing product has now largely been outsourced to India, a venture which is as expensive as it is damaging - a strategy which is actually more than a net loss on the amount they pay for them. Considering the existing product is the company's only income now that it will never raise investment again, this is suicidal. Constant rounds of redundancies, the latest round starting to cut into the useful people. Useless silicon valley tech bro grifters stay in the company for several years while genuine talent gets dropped in a heartbeat, with the silver spoon CEO unable to comprehend addressing the redundancies with any decorum without sipping the kool aid 5 minutes later. This company will be dead in less than 6 months under the current strategy. The amount of money it is haemorrhaging is one thing, the way in which it manages to do it unmitigated is incredible
