Lacking direction - werkgeversreview Online Marketing Manager bij Gen

Great team. Great Managers. Really enjoyed the internship.

No structured return offer, even if you do a great job. You'd have to continue to intern part-time after the internship, and the team would need to have the headcount.

Individual teams have great culture. The benefit channels are well defined and truly beneficial. From wellness reimbursement to home improvement allowance there are many opportunities.

Strategic Execution & Innovation Leadership frequently prioritizes "industry trendsetter" branding over actionable strategy. In practice, the organization tends to be reactive rather than proactive. For example, recent AI initiatives have been implemented without a formal framework or governance, resulting in a culture that prioritizes vanity metrics (usage) over meaningful business outcomes. Workplace Policy & Culture The current Return-to-Office (RTO) mandate lacks a data-driven rationale. Forfeiting flexibility for employees who support global regions or work in distributed teams—where no local stakeholders are present—suggests a disconnect between policy and operational reality. This "one-size-fits-all" approach has noticeably impacted employee morale and engagement. Performance Management & Career Development The professional growth framework is underdeveloped, characterized by a lack of clear KPIs for advancement. Furthermore, the reliance on stack ranking during performance cycles creates a counterproductive environment. Instead of fostering excellence, this system encourages "Cover Your Assets" (CYA) behavior and internal competition. Combined with inconsistent compensation adjustments, the current model fails to incentivize long-term retention or high-level performance.