Getting worse - werkgeversreview Sales Development Representative (SDR) bij Go1

Go1 has a lot of amazing people who are working hard to shift the business towards a new vision which will be significantly more competitive and is inspiring to be a part of. Past years of Go1 have felt like the product strategy slowed or stalled, but the energy has begun to rebound as we’ve re-envisioned the product direction. It’s exciting to be part of. The people are genuinely kind, the in-person get togethers (GoGether) are fun and well planned, the culture has improved a lot in the last year!

Go1 is evolving quickly (feels like a lot of change) because the market is evolving quickly. It can feel overwhelming at times, but better to be moving fast and changing directions vs staying static!

Remote work, learning stipend, flexibility

The company has been on a concerning downward trajectory and has recently been surpassed by competitors like OpenSesame. What was once a differentiated and promising content-aggregation model has stalled. Innovation has been virtually nonexistent for years, and for a company that markets itself as a technology business, there is little evidence of actual tech-driven advancement. Executive leadership lacks direction, urgency, and strategic clarity. Instead of providing focus and driving meaningful progress, the CEO remains largely disengaged, leaving critical decisions unresolved and the broader organization without a clear path forward. Marketing has become the de facto decision-making center, but morale within the team is low. Many employees feel sidelined by internal politics, and leadership is often viewed as overly focused on influence, perception, and personal positioning rather than impact or execution. Product leadership faces similar challenges. Rapid promotions have placed inexperienced leaders into roles that require significantly more operational and strategic depth. This has led to frustration across the PM organization and fostered a culture that values alliances over genuine capability or customer-centric innovation. Innovation, in particular, has stalled. Despite operating in a space that desperately needs new ideas and modern technology, the company continues to rely on outdated approaches and incremental updates. The gap between how the company describes itself and how it actually operates has grown increasingly stark. Advice to management: Bring in experienced executive leadership, reassess key department heads, re-engage meaningfully with customers, reinvest in genuine product innovation, and build a more diverse, accountable, and execution-focused culture.