Pluspunten
People is really nice here. You're always feel like you're someone important for the company. You're treated as person (as it should always be, right?). They trust you and respect you if you do the same. That's the most healthy way to work, IMHO. From a software dev point of view, I like that we're using different technologies (web, backend, mobile, etc) and I can choose the parts I prefer to work on, whenever possible. Also, if you feel like working or knowing more about other areas of the company, they're more than happy to let you grow. And, last but not least, you get a free GymForLess membership. That means access to many gyms for free! :)
Minpunten
If you're looking for a big salary, a startup is not the place to look, I guess.