Pluspunten
Medium size company, nimble, big enough to provide large company type operational excellence, very good benefits, excellent CEO/CTO/CSO. Manageable politicking, competent people, very good campus, vibrant culture, cafeteria and free gym. Executive staff very friendly and approachable. Unlike other companies where CEO hides behind six doors in a bunker, this CEO walks around and hangs out with "little" people and remembers their names. CTO is fantastic human being and thinks long term and big. He is the best CTO I have seen in my career. Sales organization is the best I have seen thus far. Company thrives on its good relationships with end customers.
Minpunten
Doesn't want to get into consumer market too much (except wireless charging) and too focused on its niche market segment (not a bad con, is it?) some groups are little "too" lean and risk poor execution and sometimes disappoint customers.