- Key Media have really solid systems and practices in place for hiring and managing newer staff - they live and die by the spreadsheet, which is ideal for setting KPIs and managing a global workforce. But when it comes to managing more senior staff, some of these systems and processes can let them down. A senior employee brings much more to their role than the tasks and functions of their job: we lead other staff, we pitch in for other departments, we problem solve on the fly, we innovate and find new opportunities.