Pluspunten
As most people said, you get good work-life balance (sometimes you do have to stay late) and you get a lot of responsibility. Pay is not top tier but very fair and strong performance is rewarded. Initial pay was a little low, but after a year, the pay does bump up (after proving ROI in a way :P). The company is maturing quickly and is balancing start-up agility with corporate best practices. Management does take into account feedback and it's become a better place to work - formal review cycle and career track, biweekly training sessions with lunch, and snacks are refilled more often :)
High level of competence definitely pulls people up to do better and the expectation to continue to optimize and help out your client teams can serve as the training grounds to build an incredible foundation in paid search.
Minpunten
Benefits could be better - the company contribution as well as the provider. Because Leadqual has a CT provider for insurance, it's harder for people in Emeryville to find people who take our insurance.
Formal yearly review also incorporates raises so there are no raises off cycle (which would be luxury). There are bonuses though that are sprinkled here and there. Those are pretty sweet.
Could hire more people, but I heard that's something they're working on.