GTM challenges - werkgeversreview Sales Director bij Procore Technologies

Great benefits, great hours, super nice coworkers in every team.

Maybe a bit bloated in structure and processes.

Total compensation is not bad

The company has been stuck in a cycle of layoffs, reorganizations, and sudden priority shifts for years. When headcount reductions don’t go far enough, “performance” becomes the fallback justification for exits, even for people who were previously considered strong contributors. Turnover is high across multiple teams, and it’s common to see groups lose several people in a short period of time. A recurring pattern is cutting higher-cost roles and then rebuilding similar functions in lower-cost regions, often framed as “global expansion” or “strategic growth.” In practice, it feels more like cost-cutting for optics rather than a real investment in long-term capability. This contributes to instability and a sense that employees are interchangeable. There is a widespread belief inside the company that going to HR can put your job at risk. Multiple employees across different teams have experienced negative *consequences* shortly after raising concerns, and this perception has become part of the culture. People openly warn each other not to involve HR as it will only make things worse. Trust in HR and leadership is extremely low, and feedback mechanisms are performative rather than genuinely a pulse check on employees. I know of leaders who have attempted to de-anonymize anonymous surveys. Operationally, coordination across time zones and locations is poorly managed, which slows down even simple decisions and adds friction to day-to-day work. Workload expectations often exceed staffing levels, and priorities shift faster than teams can realistically execute, leading to burnout and frustration. The company used to have a much stronger culture, but over the last few years it has deteriorated significantly. Many employees who were once proud to work here now describe it as a place they’re trying to leave, not grow with.