Many intelligent people who are experts in their fields who are willing to help and provide advice (if they have time). Decent benefits and pay.
Minpunten
I mentioned time because many people are stretched and overworked. Work life balance is pretty bad and shows no signs of improvement. A lot of this can be attributed to near useless management. Every project is treated as absolute maximum priority but can still be dropped at a moment's notice. Work processes are horribly cumbersome and slow. Even small changes require many approvals but there are endless demands to "move faster".