Supportive environment, but methodology may overemphasize urgency - werkgeversreview Account Executive bij Redis

Go-to-market strategy can sometimes apply cybersecurity-style urgency assumptions to infrastructure sales. While this approach may work naturally in categories like cybersecurity where the risk is immediate and existential, many infrastructure customers can continue operating on OSS or hyperscaler-native alternatives for long periods of time without feeling the same urgency to migrate to an enterprise platform. This can create disconnects between leadership expectations, sales methodology, and actual customer buying behavior.