Used to be great, not anymore - werkgeversreview Director bij Shopify

Remote first culture. If you want freedom of location and a company to truly mean and support it - this is the place.

Constant change. Nothing to hold on to in this role, compensation, KPI's, tools all change every quarter.

The work itself is genuinely exciting. Shopify is doing cutting-edge work in AI search visibility and GEO that very few companies are touching at this scale. The tooling is excellent, the problems are interesting, and the peers are talented, collaborative, and generous with their time. If you're passionate about where search is heading, the craft-level work here is hard to beat.

The management experience on the Growth Marketing / SEO team did not match the quality of the work. Feedback was inconsistent (positive in meetings, critical in private messages) which made it difficult to know where you actually stood. Issues that were never flagged in real time were later consolidated into a formal performance document, which felt predetermined rather than developmental. When I raised concerns professionally about the communication dynamic, the relationship shifted noticeably. I've spoken to others who experienced a similar pattern on this team. The culture says it values direct feedback, but in practice, giving feedback upward was treated very differently than receiving it.