Pluspunten
Strong global brand with a respected history in professional audio High-quality product portfolio with global innovation support Regional peers and global counterparts are generally supportive and collaborative
Minpunten
Local management lacks strategic direction and market understanding; focus is often misaligned with actual business needs Excessive internal meetings are held to justify actions rather than to drive sales, solve issues, or support customer needs Sales team faces constant pressure to deliver targets, yet receives minimal support — whether in resources, tools, or actionable guidance Commission structures are non-existent, reducing motivation and fairness for frontline contributors Rather than investing in market growth (marketing, partnerships, enablement), management piles on administrative tasks that do not drive revenue Brand in the region is stagnant, with little investment made in local market development Decisions are often top-down and reactive, with little listening to ground feedback