Sinking Ship - werkgeversreview Marketing bij TrackVia

1,0
30 nov 2023
Aanbevelen
Goedkeuring directeur
Zakelijk vooruitzicht

Pluspunten

Good health and vacation benefits.

Minpunten

The company is failing, laid off a 1/3rd of the employees, and isn't growing. The same two people have been leading Product and Marketing for over 10 years, innovation is lacking, messaging is unclear, any attempt to suggest changes gets talked around and disregarded. The current CRO was let go when the company was VC backed, then rehired by his friend when the company was sold into PE and received a new Board of Directors. Sure enough, the same patterns repeated as the past, a year later the company is a sinking ship and they lay off a bunch of people. Speaking specifically about the marketing department, there is a lack of support and guidance when needed, contributing to a less than optimal work environment. I'd get one on one's being told I was doing great, and then get let go for poor performance. There was no coaching, no guidance on what to improve on, no mentorship, no training, no inclination I wasn't performing, and overall no marketing strategy or direction. They let the ENTIRE marketing department go with the layoffs, so is the problem with the team? Or the leadership? I'll let you decide that one.

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Reactie van TrackVia
2y
Very difficult to read and we're sorry you feel this way, but all feedback is useful. As the CRO you're referencing above, I certainly won't argue your perspective. I did leave TrackVia as VP of Marketing in 2017 to take a new role. I eagerly accepted the invitation to return in 2019 because I still deeply believed in TrackVia's product and mission -- and really, really like the people who worked here. Obviously, being at TrackVia as long as I have, I too wonder whether I'm being as helpful or useful as I can be. I don't know the answer. What I can tell you for certain is that I do my very best each day and want nothing more than to see our employees, our customers and the company be as successful as possible. That was true when I started at the company with 7 people sharing a cramped one-room office to where we are today. Thank you for the feedback. I know that I will consider it deeply and keep grinding to get better and do better. I wish you health, happiness and success.

Ontdek andere reviews over TrackVia

5,0
6 dec 2023
Aanbevelen
Goedkeuring directeur
Zakelijk vooruitzicht

Pluspunten

Support remote work, driven but cool culture, some wicked smart and passion people.

Minpunten

Like any growing company, there's always more stuff to do than time, money or people to do it all.

1
1,0
17 mei 2026
Anonieme werknemer
Aanbevelen
Goedkeuring directeur
Zakelijk vooruitzicht

Pluspunten

I've been around TrackVia for over a decade and was, at one point, their loudest online advocate and supporter of the mission. This culminated to an opportunity to work inside the company for a few years on the revenue, engineering, and business development fronts. I got a deep look behind the curtain at a company I supported unconditionally - a pro and a con.

Minpunten

TrackVia has been on a negative trajectory for a while & only survived this long due to aggressive contractual renewals and data lock-in. The core technology is ancient and unmaintainable; it's no secret that the product is far behind its competitors' on innovation and robustness. Engineering is scared to make changes because the platform is that unstable and they laid off everyone who understood how it works at a root level. That's a bit of a problem for a software company, don't you think? New features are rare and half baked, which makes the hard product uncompetitive. There are literally thousands of open tickets in the development queue which have been stale for years. Simple customer requests that would have taken five minutes have been unfulfilled for almost a decade. Inventing and navigating bureaucracy is the name of the game at TrackVia (a company with only ~50 employees, insane). All public claims surrounding AI are erroneous - do not be fooled. The culture is generally negative & is becoming more toxic by the day. Even prior to the recent acquisition, many inside the company prefer the status quo and are openly hostile towards those who raise concerns, propose improvements, or do anything except sit back and collect a less-than-average paycheck. Some exceptions do exist - there are individual contributors that take pride in their work and strive for greatness, but they're rapidly being pushed out by Bow River Capital to favor the sycophantic "yes men" who bow down to a new group of antisocial c-suite leaders and directors. BRC's GP has a personal vendetta against the company due to a "past incident" that was swept under the rug. His name was aggressively scrubbed from everything involving TrackVia. This company was only purchased by BRC to fulfill the GP's revenge fantasy before his retirement. There is no long-term future here. It is so evident that they are asset stripping this company and funneling all free cashflow to their friends and PE management fees. We all know how that goes. If you want to work 60+ hours a week (in office), and deal with a toxic private equity firm draining the bank account and operating on pure emotion, this is the place for you.

2
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