Coming from an educational background, the shift to corporate culture has taken some adjustment on my part. Tracking hours, following up on leads, and actively pursuing clients were all new to me, but leadership happily listens to concerns and takes the time to explain reasons behind various protocols and routines that we implement. Trying to innovate means having to design an elevator pitch that gives an accurate picture of what it is we do, and if we are trying to do it differently than competitors, branding and communications can be challenging.
