"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and social channels. While in the past the platform had digested all types of data from search and social, the company has just launched a rebuilt system in beta to support media buying, dashboards and visualization tools, with the ability to share and schedule reports." Read more in MediaPost.
"The Top Women in Media & Ad Tech Awards recognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technology community. On June 5, 2025, AdExchanger and AdMonsters will present awards to the 2025 Top Women in Media and Ad Tech Honorees at the always fun and inspiring Top Women Awards Gala in New York City." Basis leaders Katie McAdams and Noor Naseer were recognized as honorees for this award. Katie was named to the Revenue Growth Change Makers category and Noor was named to the Programmatic Storytellers category.
"Great Place To Work and Fortune magazine have recognized Basis Technologies as one of this year’s Best Workplaces in Chicago. Basis Technologies is the industry’s leading advertising automation platform. This marks Basis’ 6th time being named to this prestigious list, ranking at No. 3." Read our press release.
Basis' chief people officer, Emily Barron, was named a 2025 Leader of Distinction by HRO Today. This award program honors CHROs with the capabilities to adapt to a competitive business environment in order to deliver the insight needed for HR transformation. These CHROs are responsible for providing leadership to ensure talent acquisition and retention, business growth, and a culture that can lead in a global workforce.
"About Best B2B Campaign: Best, most innovative, and effective or creative use of a media to promote B2B products and services including; software, research, electronics, equipment, office supplies, advertising and creative services, team engagement, health and happiness programs, etc." Basis Technologies was selected as a nominee for the 2025 Webby Awards in the Best B2B Media Campaign Category. Read more in the Basis nominee feature page in The Webby Awards.
"As retail media networks (RMNs) continue to expand, marketers are facing an increasingly complex landscape. With more than 200 RMNs now out there, each operating differently with unique requirements, the options for advertisers are endless — and overwhelming." Read more from Basis Technologies' Amy Rumpler in Retail Touchpoints.
Basis Technologies is nominated for a Webby Award! We're in the 'Media Campaign: Best B2B Campaign' category. This is for our marketing campaign last year to promote our company. Please vote for us. Registration is required to vote and deadline is April 17.
"Programmatic advertising grew during the recent election, with CTV taking a larger share, according to an analysis by the automation platform Basis Technologies. CTV garnered a 24% share of ad impressions, up from 11% in 2022 and 6% in 2020. Among devices, the phone remained the leading generator of ad impressions, pulling a 53% share, although that is down from 55% in 2022." Read more in MediaPost.
"Basis Technologies’ integration with IRIS.TV enables contextual targeting on connected television (CTV), providing data that has been available for linear TV but not for CTV, the companies said on Thursday in a joint announcement." Read more in MediaPost.
"On Wednesday, automated programmatic buying platform Basis Technologies introduced Unify, a new feature in its DSP that gives brands centralized control over their data and ad operations. The feature is available to all advertisers that use Basis’ platform. Unify facilitates data access and campaign planning across a brand’s in-house departments and external teams, while also providing account support, said Grace Briscoe, EVP of client development at Basis." Read more in AdExchanger.
