Our history began 75 years ago, with a simple yet disruptive idea: “If you can’t afford to buy a car, why not rent one when you need it?”. For 75 years, we have remained true to this original spirit, offering innovative services to make mobility easier, more accessible and progressively more sustainable. Wishing to express this heritage of service in a similarly simple and relevant way as 75 years ago, we have re-defined our Purpose as: “We help to change the way you move”. As we collectively embark on a transformation journey while actively contributing to shape the future of mobility, our new Purpose film reflects our DNA and what drives us forward. #wehelptochangethewayyoumove