One of our brands, Planet Oat, recently hosted a marketing campaign called “The Great Coffee Debate Sweepstakes” to determine consumers’ preference for hot versus iced coffee. Planet Oat partnered with comedians Rebel Wilson (“Team Iced”) and Adam Devine (“Team Hot”), challenging consumers to vote for their favorite coffee preference to enter for a chance to win a prize. The campaign included hilarious social media content, digital media support, and a pop-up experiential sampling event in New York City. Ultimately, “Team Hot” came out on top!
Thank you to Virginia Governor Glenn Youngkin for visiting our Winchester plant yesterday to announce Hood's plans to invest more than $83.5 Million in Frederick County.
