There are lots of CEOs out there — but only a few actually change the way things are done. Ours is one of them! Entrepreneurial Outlook just named our CEO Peter Kirk one of The 10 Most Innovative CEOs in Business, 2025 — and we couldn’t agree more. 👏 If you know Peter, you know why: he leads with determination, builds with purpose, and believes the best way to change healthcare is by amplifying the voices of those who live it every day. We’re proud to share this recognition and to keep doing the work that drives real collaboration in healthcare. Learn more about Peter and how he inspires others around him here, and find us at sermo.com!