“It needs to feel customized, feel sincere. There needs to be a savviness to it (where you know you're not being sold to)…There needs to be a class about this (inviting people to events) for vendors; only 5-10% do it well." — Chief Global Diversity and Inclusion Officer, CPG/FMCG Company Your VIP invite isn't being rejected because it's not fancy enough. It's being rejected because 90% of vendors are failing the invitation process. C-Suite executives aren't asking, "Will this be luxurious?" They're asking: "Do you know me?" and "Is this the right moment in our relationship?" The difference between the 5% who succeed and the 95% who fail? Sincerity over spectacle. The invitation is step one of a trust journey. Get it wrong, and the rest doesn't matter. Get it right, and you've set the tone for everything that follows. At GMR, we use SOLE Science to decode the exact moment and message that signals respect—not a sales play. What's your invite strategy saying about you? Learn more about our SOLE Science™ approach: https://lnkd.in/dciP-_3g #Hospitality #TrustBuilding #TrustMarketing #SOLEScience #Marketing #BrandExperience #B2B
73% of event attendees care about sustainability, yet only 5.9% of brand experiences we've evaluated through SOLE Science™ actually deliver it. GMR's SVP/Executive Strategy Director Fredda Hurwitz breaks down the gap and why authenticity matters. 🌱 #SOLEScience #Sustainability #EventMarketing #BrandExperience
Our StoryMakers are in market for the FIFA World Cup 2026™. Account Director Katie Buck is off to new cities with global event energy. GMR's ready to score big. ⚽️ #GMRClient #FIFAWorldCup #Hospitality #SportsMarketing #ExperientialMarketing
The Sports Business Journal 2026 Sports Sponsor of the Year award goes to Amazon Web Services (AWS). 🏆 As a hashtag#GMRClient, we've had a front-row seat to how AWS does it. Each partnership designed to make moments deeper and more meaningful for fans. That's what real innovation in sports looks like. Congrats, AWS. 🚀 #SBJAwards #SportsTech #SportsMarketing
One week, BeatBox's sustainability mission was on brand. The next? They dropped the beat entirely with forgotten signage, mixed messages, and erased trust. GMR's Fredda Hurwitz and Margaret (Meg) Stewart show what happens when a brand forgets its rhythm. We send data collectors out to experiential activations around the world, so we can share the trends we're seeing with our clients (and you). Stay tuned for upcoming SOLE Science™ Snippets. ✨ #SOLEScience #ExperientialMarketing #BrandConsistency #Sustainability
Our Chief Creative Officer Krista Hansen just judged the Sports Business Journal Tech Awards, and here's what stood out: the entries that moved the needle weren't drowning in metrics. They were the ones that told a story. Because tech isn't relatable until you make it human. Read her full thoughts on what it takes to win and congratulations to all the winners! 🚀 #SBJTech #TechInnovation #SportsMarketing
Our third FUSE event just proved what we already knew: GMR's culture is magnetic. 27 new StoryMakers arrived at our Milwaukee HQ last week for two days of connection and culture. Through strategy sessions, leadership insights, and real conversations, our newest team members discovered what it means to build something that matters. Welcome to GMR. 🚀 #Fuse #StoryMakerExperience #Onboarding #AgencyLife
Sustainability is a team sport and we know what it takes to win. Check out our SOLE Science™ contribution to the 2026 Green Sports Alliance Fan Engagement Playbook, informed by our team of Experience Auditors who have analyzed 2,200+ brands and 740+ events. The play is simple: when sustainability is genuine, trust and purchase intent follow. See how leading sports organizations are turning fan passion into lasting brand loyalty: https://lnkd.in/e5WFfsWb 🌱 #FanEngagement #ExperientialMarketing
Watching fans light up—whether customizing gear, unlocking a suite upgrade, or stepping onto the court postgame—is exactly why experiential matters. This past weekend at the Indiana Fever opener, hashtag#GMRClient Xfinity created an experience where fans felt seen, celebrated, and part of something bigger—a huge W. 🏀 #ExperientialMarketing #WNBA #SportsMarketing
Sports moves culture, and culture moves business. GMR Account Director Michelle Siporin experienced that intersection at the Green Sports Alliance Summit. Her insight? Resilience is built in rooms where people stop talking about climate risk as a "nice to have" and start treating it like what it is—a business reality. Change comes in inches, but collective action accelerates everything. #Sustainability #GreenSportsAlliance #SportsBiz
