🎉 This just in: GMR shortlisted for Sports Business Journal's Agency of the Year in Brand Consulting 🎉 2025 was a year for the books and 2026 is already proving to be legendary. Take a trip with us: ✨ Xfinity at WWE WrestleMania: We brought "WiFi Is Booming" to life with 50,000 attendees and 10M+ Sphere impressions in Vegas—then showcased Xfinity as the cultural connector across Super Bowl LX, Milano Cortina 2026, NBA All-Star, and the Daytona 500. ⭐️ ✨ NFL HOUSE: We took home an AdWeek Experiential Award for Best Networking Event of 2025—and returned to the big stage for our 13th year at Super Bowl LX. 🏈 ✨ HPE Ryder Cup: We reimagined VIP hospitality into deeply personal, participation-driven experiences for 70+ global decision-makers. 🏌️ ✨ McCain Farms of the Future: We transformed regenerative agriculture into a consumer movement at Chelsea Market 🌱 ✨ ...And that's only a snapshot. Cheers to the StoryMakers who show up every day to create unforgettable experiences that drive results and build memories.
🥃 One Year Later. Same Great Vibes. We loved bringing Dobel and Bushmills to TPC Sawgrass last year. If you're on the course this year, head to the Grove for Dobel and Sawgrass Square for Bushmills—you won't regret it. ⛳
Double award shortlist 🌱🍟 We're thrilled that #GMRClient McCain Foods "Farms of the Future" experience at Chelsea Market has been shortlisted for BOTH the Food Experience and Best Approach to Sustainability awards at the Campaign US Experience Awards. This activation transformed regenerative agriculture from a corporate goal into a consumer movement—proving that sustainability, great food, and measurable impact go hand in hand.
After record-breaking success at Philly is Unrivaled Presented by Xfinity, Unrivaled moved its Season 2 Semifinal games to Barclays Center in NYC. That's 18x the capacity from the originally scheduled Miami venue—and a whole new challenge for Xfinity. How do you activate in a market you don't own? You get strategic. We worked with Xfinity and Unrivaled to build a multi-channel activation that connected Xfinity with fans at every big moment. Courtside LED signage with key messaging. TV-visible signage to support their broadcast feature. Video board recognition of Allisha Gray, the latest winner of Xfinity's Free Throw Challenge—the most reliable player from the free throw line in the second half of the season. We layered in member surprise and delight giveaways, our season-long Gradient Ticket Fan Engagement program, and prominent free throw line branding. The result? Xfinity owned the moment while testing the playbook for future Unrivaled tour stops. Scaling isn't just about going bigger. It's about going smarter.
🏅 The Withdrawal Is Over Our team is back in Italy. Our clients are ready. The Paralympics start today. Time to activate. Time to deliver. Time to create unforgettable experiences. Let's go. 🎖️
It takes a village. 🥇 Gabrielle Gonzalez, GMR Account Director, shares her first Olympic experience—leading an incredible 330+ attendee program for #GMRClient Hewlett Packard Enterprise at the Winter Games. From Michelin-starred dinners to immersive Milanese experiences, every detail was crafted to create magic.
The Milano Cortina Paralympic Games are right around the corner, but fans can shop all their favorite gear NOW at the Official Store in the Piazza del Duomo. 🏅 For nearly 20 years, we've helped Visa bring their brand to life at FIFA World Cups and the Olympic and Paralympic Games—and Milano Cortina is no exception. We helped Visa strategically position their exclusive payment message at every touchpoint across every official venue, so fans can focus on what matters: the gear, the glory, and the Games.
What a ride! ✨ Our StoryMakers just wrapped two weeks of creating magic, capturing memories, and orchestrating all the small moments in between at Milano Cortina 2026. We gave it our all. Now? We're ready for round two. Ciao Olympic Games, hello Paralympics! 🏅
What makes the Olympic & Paralympic Games truly special? As Angelique Tetrault, GMR's SVP of Global Experience Solutions explains: it's always the people. Thanks to our StoryMakers for delivering passion, grit, and unforgettable experiences at every touchpoint in Milano Cortina. Bravissimo!
In the latest SOLE Science™ Snippet, check out how Alla Ioffe Dragoun, GMR's Senior Cultural Strategist, shifts the conversation on neurodiversity and sensory inclusion through a personal experience at Disney On Ice. Alla highlights a critical difference: accommodation as an afterthought versus true belonging — when barriers are removed before they ever arrive. This is the future of experience: designing with neurodivergent guests in mind from day one. Stay tuned for more SOLE Science™ Snippets as we explore experiential activations. ✨
