🎉 As promised, the shortlist announcements continue. What's better than one Campaign Experience Shortlist? Two! #GMRClient Nissan Motor Corporation Heisman House work is shortlisted in the Pop-up Experience category. Check out how we helped bring the iconic Heisman House to life as a two-story inflatable pop-up at college campuses across the country. Scoring 97% positive fan experience and a 108% increase in total leads in 2024 compared to 2023, it was a winning drive for all involved! While we eagerly await these award results, we can't help but wonder, is it too early to want football back? 🏈
📢 SHORTLIST ANNOUNCEMENTS INCOMING! 🏆 #GMRClient Nissan Motor Corporation made the Campaign Experience Awards: Outdoor Experience shortlist. Take a look at how the electrifying Nissan Formula E Attack Mode connected with Portland's bike culture and delivered racetrack thrills to fans. 🚲⚡ With 89% of participants reporting an improved opinion of the Nissan brand, we shifted into high gear and authentically resonated with fans. 🏎️ 🏁 P.S. Stay tuned for more.
🏀 We were in San Francisco at NBA All-Star Weekend supporting #GMRClient Evernorth Health Services at the launch of their NBA/WNBA partnership, which is focused on holistic health, wellness and vitality. At the core of this partnership lies a shared commitment to providing exceptional health services, from mind to body, to the community. Evernorth tipped off the #NBATotalHealth campaign with a community walk at Golden Gate Park.
🚀 Introducing GMR's Perspective Practice This interdepartmental powerhouse unites experts across the agency to craft culturally impactful work. By connecting strategic insights with real-world experience, we make sure our clients have confidence in our approach, making GMR the go-to choice for unforgettable, purposeful experiences. 🌟 Why should you care? Because we're focused on: 🌐 Infusing cultural fluency into our work without overburdening processes 🎯 Uncovering opportunities for purpose-driven work & agency education 📈 Growing our expertise to deliver sustainable solutions for clients Ready to make an impact? Let's talk.
The season of major live US sports events is in full swing, and The Voice of Experience is back with live observations after Max attended Super Bowl 59 and Elke attended the PGA's biggest party event of the year at the Phoenix Open. How has Waste Management continued to drive new cultural shifts in golf after a decade-plus of sponsoring this PGA event? Why does Max think the attendee experience for this New Orleans Super Bowl had a dampened vibe, and how might that translate to cities hosting future Super Bowls or the 2026 World Cup? Join us on this episode of VoX for a discussion on all that and more. Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
🏓💥 Exciting news for pickleball enthusiasts of all ages! We’re thrilled to support #GMRClient Humana as they renew their sponsorship with the Association of Pickleball Players for another 5 years! This partnership will bring new elements and activations to the season-long schedule, such as player recovery spaces (Humana Backcourt) and Humana branding in the kitchen of Championship courts! As the leading healthcare partner for seniors, Humana makes a perfect match for the sport, promoting healthy lifestyles and fostering social connections.
🏁🚦🏎️ For the past decade, we’ve ridden alongside #GMRClient Xfinity for every NASCAR lap. As the new season kicks into high gear after Daytona this past weekend, James Ward and the GMR team are pumped to deliver the latest advancements to both the Cup Series and the Xfinity Series, along with more connection between NASCAR and the Comcast family of brands, including Xfinity Mobile and Xumo. Check out James’s post for more.👇
🌍🏈 What's the next step in the NFL's overseas endeavors - more unique locations for regular season games, or an international Super Bowl? GMR's EVP Todd Fischer weighs in on what it would take to hold a future #SuperBowl abroad. Sponsors may need to think 'Olympics' and extend their time in the host city, creating more impact and justifying costs. Check out Todd's insights on the potential benefits and challenges of an international Super Bowl. 🏟️🎯
🏈 ➡️ 🏀 From touchdowns to slam dunks, we're always game for action-packed weekends! Last week, we celebrated an unforgettable #SBLIX, and now we're gearing up for the high-flying spectacle that is #NBAAllStar Weekend. See you in San Francisco.
🏟️ For GMR, game day at the Super Bowl is the culmination of an entire year’s worth of work. Our work is plastered across the stadium and the host city for the world to see—from fan entries to the stadium, the stadium bowl, to locker rooms where teams huddle up, to celebrating the Super Bowl Champion at the end of an unforgettable experience! For many fans, attending the Super Bowl is a once-in-a-lifetime opportunity, and we’re honored the National Football League (NFL) continues to trust us with their ultimate brand experience. And with that, SBLIX and the 2024 NFL season comes to an end. Next Stop: San Francisco for what will surely be an iconic anniversary Super Bowl LX. 🏟️
