🎙️ Nothing marks the start of the new year quite like another edition of #CES! Max was live on the ground in Vegas all week taking in the sights and sounds, and in this edition of The Voice of Experience he talks through everything with Elke. Will the future of advertising really be "bots marketing to bots?" Is the rapid proliferation of AI leading to a lack of trustworthiness in the technology? Was a flying car the weirdest thing Max saw on the show floor? And what's the one thing Max will remember at this CES five years from now, and what does that have to do with how many people were at the gym in the Aria at 6 am? All that and more as we kick off 2025 on this edition of the VoX. Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
It’s an exciting day for the Philly sports scene, and we can’t wait to work alongside #GMRClient Comcast to bring to life the naming rights partnership for the 𝗳𝘂𝘁𝘂𝗿𝗲 𝗵𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗙𝗹𝘆𝗲𝗿𝘀 𝗮𝗻𝗱 𝗦𝗶𝘅𝗲𝗿𝘀!
🚀 As CES 2025 wraps up, one takeaway for marketers and agencies dominates: 𝗔𝗜 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝘀𝘁𝗲𝗮𝗹𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁—𝗶𝘁’𝘀 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝘁𝗮𝗴𝗲. GMR's Chief Experience Officer Max Lenderman dives into the top trends that are pushing the industry beyond itself in his latest ADWEEK feature. From production to personalization to experience to web3 and even purpose, AI is the UI for….everything.💡
GMR’s Employee Resource Groups (ERGs) are a place for StoryMakers to connect, build community, and create projects driven by passion. These groups are led by volunteers who are passionate about fostering a sense of belonging and creating a safe place to drive meaningful conversations. As part of our ERG Co-Lead Spotlight Series, we’re hearing from Lauren Seebacher, one of GMR’s Creative Directors who also serves as a Co-Lead for Prism, an ERG that supports our LGBTQIA+ StoryMakers.
Congratulations to our Chief Legal Officer DeVona Wright Cottrell for her recognition on Wisconsin’s 40 Most Influential Black Leaders for 2024 List. Please join us in celebrating DeVona and her incredible impact. 🎉
For the final VoX of 2024, Max and Elke go through a myriad of personal and professional insights in to their individual worlds. Find out about their earliest and strongest memories, what brand has won their heart forever, and so much more. It's our gift to you as we wrap up year one of The Voice of Experience! Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
Cheers to a year of memories. Wishing everyone a happy holiday season from our StoryMaker family to yours.
As 2024 draws to a close, we're taking a moment to reflect on a fantastic year at GMR. Our talented StoryMakers brought brands to life by crafting experiences, strengthening connections, and driving impact. Here’s a small glimpse at some of our most memorable moments.
GMR Chief Partnership Officer Jessica Giordano oversees our global client portfolio and strategic consulting initiatives. Today, she’s sharing her takeaways on Liquid Death’s strength in leveraging and empowering organic moments. Click the link to download the 2024 GBEI report and read other brand experience takeaways: https://lnkd.in/eVckAS-B
At GMR, we take pride in our Employee Resource Groups (ERGs), which provide belonging and work toward equity for people with shared needs, barriers and challenges. As part of our ERG Co-Lead Spotlight Series, we’re hearing from Christopher McCoy, GMR’s Talent Development Lead, who also serves as Co-Lead for Blacklight–an ERG that supports our Black StoryMakers. When asked what’s been the most impactful part of being a Co-Lead, Chris said “the biggest impact, and greatest joy, while serving as a co-lead for Blacklight has been amplifying the voices of our members while upholding our mission. Although this was my first year as a co-lead, our community explored new ways to support one another through our unique challenges and were intentional to celebrate our successes along the way. While co-leading, I have become a better strategist, a better communicator, and a better human – all thanks to my Blacklight family. Uplifting everything Black. Not just a day. Not just a month. Every day. Always.”
