Welcome to NFL HOUSE. Since 2012, we’ve been partnering with the National Football League (NFL) to raise the bar in hospitality—treating their Super Bowl VIPs like MVPs. Last week at #SBLX, NFL HOUSE brought together global leaders, league partners, and football's most influential voices for an unforgettable weekend. Intentionally designed spaces lead to meaningful connections. Hospitality that's personal and world-class. 🏈
Fandom doesn't live in one lane. It lives everywhere. Stage-side became the best seats in the house for #GMRClient Xfinity members as we rethought what it means for a brand to be a sponsor. Enter a strategic partnership with the Bay Area Host Committee that transformed Xfinity's role from utility provider to essential cultural companion. Instead of traditional sponsorship, we brokered a member-exclusive ecosystem anchored to the Live! concert series, with stage-side access, and product integration so seamless it feels like magic. Both of the exclusive lounges – Club Cortina and Club 415 – had screens broadcasting Olympic coverage to tie into the other big cultural moment happening across the ocean. The insight: Culture shifts when brands think beyond category conventions. When access feels earned, not advertised. When technology becomes invisible and connection becomes everything.
Days into the Olympic Winter Games, and GMR StoryMakers are already defining what excellence looks like on the world's biggest stage—because it always comes down to the people. Thanks to our Chief Commercial Officer, Adam Lippard for sharing these moments from Italy. 🇮🇹
From the moment fans step into Levi's Stadium, the energy and scale of the Super Bowl surround them. The stadium bowl is bright and bold. Every design detail—every color, every angle, every sight line—is crafted to elevate the experience for the players, the fans in the stands, and the millions watching from home. This is the craftsmanship and attention to detail we’re known for at GMR. And we’re grateful we get to do this for the biggest name in the game, the NFL.
Even after 38 years of activating at and around the Super Bowl, the anticipation is still there. We’ll see you tomorrow, Levi’s Stadium. 🏟️
If you're in the SF Bay Area this weekend for #SBLX, don't miss the magic we’ve helped the NFL create around the city. Head to the Ferry Building Plaza area to check out the two photo ops and capture a lasting SBLX memory. 📸
Last weekend at the 2026 Miami E-Prix, fans didn't just watch Formula E, they lived it. Working with #GMRClient Nissan Motor Corporation, we built a four-story racing helmet beacon featuring the team's iconic Cherry Blossom livery—and it stopped people in their tracks: 🏎️ A fully immersive activation, including a virtual encounter with Oliver Rowland and Norman Nato of the Nissan Formula E Team. ⚡Hands-on exploration of the all-new 2026 Nissan LEAF + Gen 3 EVO race car. 🎮 VR simulator head-to-head battles where fans dominated the track like elite drivers. Thousands of fans experienced what it takes to win at the highest level of electric motorsport in Nissan's four-story monument to speed, innovation, and the future of racing.
Did you know that more than half of Super Bowl ads achieve less than 1% recall the next morning? 😱 In the latest "Voice of Experience" podcast, Max and Elke explore why this shocking statistic highlights a deeper structural issue in advertising today. Key Insight: It’s not just about the ad; it’s about the entire experience surrounding it. What do you think brands can do to boost memorability? Let’s hear your thoughts! 🎙🎧 Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
For more than a decade, GMR and the National Football League (NFL) have been partnering to create Super Bowl magic. From city transformations to stadium experiences and V-VIP hospitality, we've been trusted to deliver on one of the world's biggest stages—year after year, city after city. That legacy continues this week in the San Francisco Bay Area. 🏈
21,490 fans. One sold-out record-breaking night for women's sports in Philadelphia. GMR's Account Supervisor, Sarah Lynch, and an all-star team of StoryMakers led the partnership with #GMRClient Xfinity to design and execute a fully customized Unrivaled Basketball arena experience. We're proud to have been part of making history.
