Pluspunten
There is an energy inherent to the culture at Apple that is creatively invigorating. Apple is passionate about providing technology that helps people get the most out of their creativity and interests while minimizing the obstacles in the way of their visions. Apple Retail's motto of "Enriching Lives" resonates throughout the ranks, which makes the entire team focus on ensuring a great customer experience for everyone. While Apple's retail salaries are a bit above average, the benefits can outweigh any concerns about hourly wage: 40 hours maximum work week (even for management!), employee stock purchase plans, generous employee discounts, and the occasional 'bonus' of product gifts (which have included software, iPods, and iPhones).
Minpunten
The downside of Apple Retail is that it's not really "Apple," the innovative computer and consumer electronics company. It's the same DNA, which can be frustrating for those who are really passionate about Apple and want to advance within the company. It's much easier to advance in Apple Corporate than from Apple Retail to Apple Corporate, although opportunities do exist. The other downside for working at Apple is once you've worked for Apple, the culture at other companies can seem rather uninspiring.