Pluspunten
This review concerns LMS only. Pros of working in LinkedIn Marketing as a CSM: -I strongly believe (without detracting anything from the others) that LMS is by far the most interesting BU to be in at LinkedIn, experiencing tremendous growth and essentially propelling the company’s expansion. Digital marketing is also an increasingly important industry, and to work at the best B2B platform does come in handy in terms of experience -the job is complex, challenging, multi-faceted, which means you’ll rarely get tired or feel you’re not learning anymore (I only started feeling this around my 2 year mark, but there is so many opportunities to move horizontally). -in normal non-Covid conditions, you’ll be able to travel to visit clients for a good amount of time, something I find to be the most exciting thing about the job -LinkedIn’s perks and benefits in Ireland are difficult to match - holidays, paid shutdown, education reimbursement, yearly allowance, WFH expenses, equipment and days off, and most importantly… -food, food, food.. impossible to describe how good their food is
Minpunten
Cons: -my experience trying to move horizontally and across countries into another role with LI was probably the most disappointing thing that happened during my time there, and the single defining reason why I left. Without going into details, let’s just say “Talent is our number one priority” goes down the drain more often than not -the lack of properly working systems and processes. Such as, first of all, an actual CRM - again this is only related to LMS. Then - a properly staffed Sales Ops team - they have 4 people covering hundreds. The very questionable and lax “rules” by which revenue and accounts are assigned AND can change hands is something straight out of a nightmare, and not something I would have expected from a multi-billion dollar company. Personally, the first 6 months, apart from furiously trying to learn all there is to know about the job (fun fact - it’s impossible - this will teach you to be happy with the unknown, which is actually a positive) I spent a considerable amount of time trying to get used to things that just made my jaw drop on a daily basis. After 6 months I just got used to putting out the fires caused by this astonishing lack of structure and just smiled sadly at new joiners experiencing the same -while a lot has been done to improve CSMs’ standing in the business and to put them on a level with AEs, there obviously continues to be a divide