Comscore and IHS Markit, PlaceIQ, and TransUnion Launch First Cookie-Free Audience Targeting Solution at Scale Breakthrough partnerships bring comprehensive audience segments to advertisers via Comscore’s Predictive Audiences RESTON, Va., Jan. 11, 2021 – With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption. As a trusted partner for planning, transacting and evaluating media across platforms, Comscore (NASDAQ: SCOR) is excited to launch Predictive Audiences – the industry’s first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals. The new solution, which delivers scale and precision beyond what is currently available in the industry, will be available in Q1 2021 for audiences from Comscore, IHS Markit, PlaceIQ, and TransUnion for use across digital, mobile, and connected TV (CTV) campaigns.
Comscore, Inc. today announced investments from Charter Communications, Inc., Qurate Retail, Inc., and an affiliate of Cerberus Capital Management, L.P. Specifically, Charter, Qurate and Cerberus each will make a cash investment in exchange for shares of convertible preferred stock (the “Investment,” as more fully described below). Proceeds from the Investment will be used to retire the Company’s existing debt and significantly improve the Company’s financial flexibility and liquidity position. Business Highlights: - Charter and Comcast providing long-term data rights to help accelerate the path to more accurate measurement for brands, agencies and media sellers in a privacy-friendly manner - Local markets will have an unprecedented amount of data for media measurement - Smaller and independent networks will have access to better viewership measurement
Comscore Announces Renewal and Expansion with Gray Television for Local TV Measurement Comscore announced a renewal and expansion agreement with Gray Television that will see Gray using Comscore’s measurement services for the vast majority of its market footprint representing approximately 19 percent of all US television households. In this new agreement, Comscore adds West Palm Beach, FL; Memphis, TN; Waco, TX; and Juneau, AK to their Gray client market roster. “Comscore is delighted to renew and expand our long and successful partnership with Gray Television,” said Steve Walsh, Executive Vice President, Comscore. “We look forward to continuing to help drive their stations’ revenue and profit.”
We're pleased to announce that Alyra Liriano, Counsel, Privacy and Compliance, Comscore, has earned the American National Standards Institute (ANSI)-accredited Certified Information Privacy Professional/Europe (CIPP/E) credential through the International Association of Privacy Professionals (IAPP).The CIPP/E credential recognizes Liriano’s comprehensive GDPR knowledge, perspective and understanding of the requirements necessary to ensure compliance and data protection success in Europe. As Counsel, Privacy and Compliance at Comscore, she supports Comscore’s enterprise-wide privacy and data protection efforts to enhance product alignment with global laws and regulations, policies, procedures, and best practices. A Certified Information Privacy Professional (CIPP/US), she sits on the Privacy Law Committee for the New Jersey Bar Association and was recently appointed Deputy Regional President of the New York region of the Hispanic National Bar Association (HNBA).
