We’re excited to announce that GMR has been named to Fortune's Best Workplaces in Advertising & Marketing™ 2025 list. 🏆 This recognition is a direct result of the StoryMaker experience we intentionally prioritize each year and the unstoppable culture we’ve built together. That’s why 85% of GMR employees say we’re a great place to work (compared to just 57% at a typical U.S. company!) and 92% are proud to tell people they work here. Since 1979, we’ve been pioneering experience marketing—tapping into music, sports, and entertainment to create memories that last, all brought to life by our exceptional team. Check out our official listing and celebrate with us: https://lnkd.in/eQ_SBYJj 🚀
GMR’s SOLE Science™ Strategy Coordinator, Margaret (Meg) Stewart, breaks down how #GMRClient Culver's Restaurants brought real “home field advantage” to Velocity Music Festival in Iowa. 🍦💙 With an inflatable barn, free custard, live music, and plenty of Midwest hospitality, Culver’s turned their activation into a true community reunion. When you create genuine belonging, festivalgoers don’t just visit—they feel right at home. Stay tuned for more SOLE Science™ Snippets as we explore standout experiential activations around the world. ✨
🌽✨ There’s nothing like bringing a big idea to life in the middle of an Iowa cornfield. Two weeks ago, GMR was thrilled to help Culver's Restaurants activate at the legendary Field of Dreams Movie Site—celebrating farmers, music, and community in a truly unforgettable way. Here’s a look at what we accomplished together: 🍦 7,850+ Fresh Frozen Vanilla Custard samples shared with event guests ✍️ 10,000+ signatures collected on Cheddar (our life-size cow replica) —translating into a $10,000 donation by Culver's to the National FFA Organization to support the next generation of agricultural leaders 🎶 3 Midwest musicians made their debut on the Culver’s stage 🕶️ Nearly 3,000 hospitable giveaways handed out (sunglasses, koozies, and cow-themed hats!) 👥 35,000+ attendees joined us for a weekend packed with music—featuring 15 artists on the main stage Hats off to the entire team who brought this main stage energy to life in the debut of the Culver's Blue Room Experience and delivered the Midwest hospitality that Culver's is known for.
A twist fans didn't see coming... 👀
We’re in Philadelphia all week long helping #GMRClient Comcast unveil the new Xfinity Mobile Arena. Stay tuned for more updates from our team on the ground, and check out the NBC clip below for all the details. https://lnkd.in/e6z2RwEB
The most popular topic in the 14-month history of "The Voice of Experience" podcast is the intersection of AI and creativity, so Elke and Max brought in a special guest to take a fresh look at everything surrounding it. Joe Leitner joins this week's podcast to discuss how AI can enhance creative processes, the ethical considerations of deepfake technology, and the importance of embracing discomfort in innovation. Joe shares valuable perspectives on leveraging AI for iterative creativity while maintaining human ingenuity. A must-listen for anyone interested in the evolving landscape of creative and technological collaboration. Tune in and join the conversation on expanding creative horizons through tech and creativity. 🎙️🎧Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
Join us in celebrating Zoe Sprout, GMR Account Director and a true changemaker, for being recognized on the Sports Business Journal's New Voices Under 30 list! Zoe’s passion for purposeful partnerships and her leadership in Olympic & Paralympic marketing are transforming how brands create impact and shaping the future of sports business. Congrats, Zoe! ⭐️ https://lnkd.in/gv4gDTiQ
At the US Open Fan Fest in New York, Tiffany & Co. turned luxury into an experience that felt both welcoming and playful. GMR’s SOLE Science™ Strategy Coordinator, Margaret (Meg) Stewart, is serving up insights on how reimagining access can transform brand perception. Stay tuned for SOLE Science™ Snippets each week as we explore experiential activations. ✨
From OMG to OK: Turning Healthcare Taboos into Memorable Experiences Elke and Max are using today's Voice of Experience podcast to get in to the how and why of modern healthcare marketing. With brands now increasingly willing to address body odor, mental health, and other previously-taboo topics in their product marketing, they conclude that it's clear how cultural shifts have given everyone a better shot at normalizing difficult conversations and creating better public health outcomes. But what about shared experiences and technology opening more doors? Is there room to break down even more walls to reluctant conversations on things like end-of-life decisions or suicide? Check out this most recent VoX to get their take. 🎙️🎧Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
Check out some quick thoughts from Todd Fischer on this exciting LA28 news! Always cool to see #GMRClient Comcast at the leading edge of a new Olympic opportunity.
