From OMG to OK: Turning Healthcare Taboos into Memorable Experiences Elke and Max are using today's Voice of Experience podcast to get in to the how and why of modern healthcare marketing. With brands now increasingly willing to address body odor, mental health, and other previously-taboo topics in their product marketing, they conclude that it's clear how cultural shifts have given everyone a better shot at normalizing difficult conversations and creating better public health outcomes. But what about shared experiences and technology opening more doors? Is there room to break down even more walls to reluctant conversations on things like end-of-life decisions or suicide? Check out this most recent VoX to get their take. 🎙️🎧Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
Check out some quick thoughts from Todd Fischer on this exciting LA28 news! Always cool to see #GMRClient Comcast at the leading edge of a new Olympic opportunity.
Discovering new music begins with a spark of curiosity—and SiriusXM brought that to life at Osheaga Music and Arts Festival in Canada. 🎶🪩 By blending comfort with exploration, their activation inspired festival-goers to uncover unexpected sounds and new favorites. Catch Margaret (Meg) Stewart’s take on how this hit all the right notes, and stay tuned for SOLE Science™ Snippets each week as we explore experiential activations.
Snapshots from the Wisconsin State Fair! 📸 Over the weekend, we helped #GMRClient Daiya Foods Inc serve up melty, dairy-free, cheesy quesadilla and pizza samples. The Daiya Sampling Tour (designed and built by our Fifty/50 Fab Shop) was a fairgoer fan favorite.
That’s a wrap on a week full of community, competition, and connection with #GMRClient Humana at the Humana Senior Games! 🎉 More than 12,000 athletes from across the country came together for memorable moments last week. From finding their names on the Wall of Athletes to testing their skills with the debut of Humana’s Cognitive Games, we helped Humana showcase their commitment to senior athletes' physical, mental and cognitive health through experiences and memorable moments. 📸: Matthew Putney/AP Images for Humana Inc.
Ready to trade “spectator” for “speedster?" Margaret (Meg) Stewart, GMR’s SOLE Science™ Strategy Coordinator, is sharing her POV on Hyundai’s Gridlife Summer Apex activation in Wisconsin. By letting fans ride shotgun in the 2025 IONIQ 5N with pro drivers, Hyundai didn’t just offer access—they delivered bragging rights and a story worth sharing. Stay tuned for SOLE Science™ Snippets each week as we explore experiential activations. ✨
The latest episode of "The Voice of Experience" podcast is live, as Elke and Max welcome special guest Ryan Gerald Monkman for a deep dive into the world of memory science. They discuss Ryan's ongoing PhD journey into cognitive neuroscience, the concept of motivated memory, and how emotional arousal can enhance memory retention. And, as always, the marketing lens and impacts for brands and humans are spotlighted, this time through a discussion around ethical considerations in memory-related marketing and its implications for consumer behavior. 🎙️🎧 Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
⚾️ Batter up! We've been teaming up with #GMRClient McCain Foods and the Chicago Cubs to serve up some seriously crispy fun with SureCrisp® Fries at Wrigley Field. From free fry giveaways that have fans cheering louder than a home run, to the ultimate hangout spot where you can chill and catch pre-game excitement, SureCrisp® Fries has been bringing family-friendly vibes to Friday home games in Gallagher Way! 🍟✨ But hold onto your hats because we have 5 home games left – our next one is August 1. (You may even find the Fry House out and about in Chicago too. 👀) Join us and make sure you grab your crispy, golden fries!
What a weekend at the NASCAR Brickyard 400 in Indy! 🏁 #GMRClient Xfinity took speed and fan engagement to new heights at the 23XI Intersect event—where motorsports, music, fashion, and community came together. GMR’s custom Booming Burnout simulator let fans test their skills and see if they have what it takes to be a champion. 🕹️🔥 Highlights included a special appearance by Indiana Fever’s Makayla Timpson and a big win as Xfinity partner driver Bubba Wallace took the checkered flag! 🏆 Check out Account Supervisor Dane Siegenthaler's full post for all the behind-the-scenes action! ⬇️
The National Senior Games are in full swing in Des Moines, and GMR is serving up something special with #GMRClient Humana for their on-site activations! 🏓🎉 With 15,000 seniors showing off their skills, the competition is truly a smash hit—especially with the launch of Humana’s first-ever Cognitive Games. Ready to rally for your brain health? Put your mental fitness to the test! 👉 Play now: www.humanagames.com. Credit: Matthew Putney/AP Images for Humana Inc.
