GMR hit the streets at the WNBA (Women's National Basketball Association) All-Star Game in Indy this weekend! 🏀 With more than 25 brand activations lighting up the city and powerful women-led voices at the forefront, women’s sports were elevated like never before. 🚀 The momentum is undeniable, and the choices brands make now will keep moving the game forward. Thanks to Elisabeth McCray, one of GMR’s partnerships experts, for sharing her on-the-ground insights. Check out her full post below! ⬇️
Ever felt like a VIP at a festival—without spending a dime? 🤩 Margaret (Meg) Stewart, GMR’s SOLE Science™ Strategy Coordinator, breaks down how American Family Insurance nailed it at Summerfest by giving fans free, up-close artist access and surprise meet & greets. Turning a moment into a memory! Stay tuned for more SOLE Science™ Snippets as we explore standout experiential activations around the world. ✨
During MLB All-Star week, #GMRClient Xfinity brought the energy to The ATL! ⚾️ Together, we turned their Battery store into a fan hotspot with a custom mural 🎨, live DJ sets 🎶, King of Pops treats 🍦, games 🎲, and exclusive swag 🎁. Fans stayed connected with “X Marks the Spot” QR codes—unlocking digital exclusives, ATL-only experiences, and creative touches from local artists—all powered by Xfinity tech. Taking fan experience to All-Star levels. 🏟️
Let’s give a round of applause to our StoryMakers celebrating a tenure milestone or promotion. 👏 Congrats to all! 🚀
👋 We've got some new faces around the agency. Join us in welcoming our new hires to GMR. 🎉
GMR 🤝 Culver's Restaurants We’re excited to support #GMRClient Culvers as they activate their presenting sponsorship of the first-ever music festival at the iconic Field of Dreams site this Labor Day weekend! 🌽🎶 With headliners like Tim McGraw and Nickelback, it’s sure to be unforgettable. Check out GMR Account Director Katie Smits’s post to learn more about the sweepstakes, festival fun, and The Culver’s Blue Room Experience. 💙
GMR’s SOLE Science™ Strategy Coordinator, Margaret (Meg) Stewart Stewart, describes how Bubbl’r made a splash at Summerfest not just by showing up, but by showing they belong. 💧🎶 For context: In Wisconsin, a “bubbler” isn’t just a drink—it’s the local word for a water fountain. Bubbl’r tapped into this hometown lingo to instantly connect with festivalgoers. Combined with a vibrant space and fun giveaways, Bubbl’r turned a drink stop into a celebration of community. Stay tuned for more SOLE Science™ Snippets as we explore standout experiential activations around the world. ✨
“The more digital, the more physical.” GMR’s Chief Experience Officer, Max Lenderman, makes it clear: the power of live experiences cannot be ignored. Check out his latest post on why marketers need to meet the moment. 🚀
The energy was off the charts at the Chicago Street Race! Partnering with #GMRClient Xfinity, we put fans front and center at the Booming Burnout experience with simulator thrills, custom burnout videos, exclusive swag, and special appearances from drivers Brad Perez and Tyler Reddick. 🏎️ With 2,100+ live fan interactions, 15k social impressions, and so many new fans made, we took the checkered flag for fan experience. 🏁
Elke and Max are back with another episode of the Voice of Experience podcast, diving back into Max’s on-site experience at last month’s Cannes Lions Festival. This time, they discuss the gap in the marketplace that exists for a standalone moment that recognizes the best in brand experience and activation, and how it may come down to agency and brand leaders in this space to pick up the mantle and create something great. Listen in and check out Max’s “We Cannes Do It” open letter from last week at Little Black Book. 🎙️🎧Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
