Initial phone screening with hiring manager was pretty normal (background, etc). Interview with three different people included brand teasers and technical questions. They definitely seemed interested someone with a very technical background even though it was a marketing position.

The questions were focused on what technical knowledge I possessed, not ones of the outcomes I was able to achieve. It was disappointing to see that they only valued technical knowledge and did not place much value on the other aspects of product marketing that create results for a product line.