Our Nike Japan team went ALL OUT for Air Max Day — Nike’s annual celebration of the debut of our iconic visible Air technology — by partnering with creative studio CEKAI to create this incredible 3D billboard outside Shinjuku Station in Tokyo, with the Air Max 1 popping across the giant screen. The team cranked out the project in two months — whip-fast for 3D designs like these. But hey, that’s what happens when Nike creatives get together and jam on an ode to sneaker culture. “Nike Air is a celebration of creativity, imagination and innovation,” says Yoshio Kato, a Nike Japan Designer who worked on the project. “We wanted to convey those elements through a technology aligned to that groundbreaking spirit, and the great partnership with Kota Iguchi from CEKAI allowed us to bring that to life. The unique challenge was to create visuals that would spark excitement with sneaker lovers and passersby alike, and we’re thrilled at the amazed reactions we’ve seen so far from consumers online and gazing at the billboard.” Congrats, team! #AirMaxDay #AirMax #JustDoIt
The Nike Athlete Think Tank brings together a roster of elite women’s athletes and global catalysts, across different geographies, sport experiences and life stages. The goal: To better serve them. By listening to these changemakers, Nike will translate their world-class expertise into valuable insights that improve the experience of girls and women in sport. “We opened up the conversation to hear their insights and help inform where we can be better,” says Tanya Hvizdak, VP, Women’s Global Sports Marketing. “We specifically asked how they believe sport can move the world forward, how we can help break barriers to sport and how we can better leverage their input and ideas.” To learn more, check out the video below and visit https://news.nike.com/news/nike-athlete-think-tank.
Each year, we release the NIKE, Inc. Impact Report — sharing our progress as we innovate to meet the challenges of climate change; build a more diverse, inclusive team and culture; empower the next generation through access to sport; and shape an equitable future for all communities. This is how we’re bringing our purpose to life, and if there’s anything that Nike’s 50-year-long story proves, it’s how powerful a shared purpose can be. Take a look at the video below to see the barriers we’ve already broken — and where we’re going next. To view the FY21 NIKE, Inc. Impact Report, visit https://purpose.nike.com/fy21-nike-impact-report. #climateaction #DEI #community #justdoit
“I believe women are inherent changemakers.” That's Jessica Johnston, Co-Chair of the Women of Nike & Friends Network, capturing this year’s theme for Women’s History Month — “We are the Movement” — which is a tribute to trailblazing women and allies around the world who influence culture, push boundaries and create a better tomorrow. See that message celebrated in the video below:
At NIKE, Inc., you may brainstorm and work alongside the likes of two-time WNBA champion Olympia Scott. That's thanks to the Women in Nike program (WIN), which has introduced a third cohort of 16 athletes to Nike offices. The goal of the two-year WIN program is for retired or retiring WNBA players to gain corporate work experience across Nike, Converse, or the Jordan Brand — and the benefits are a two-way street. The athletes’ backgrounds provide an expertise in sport and a range of qualities that feed a successful corporate team. “In the WNBA, I was the new draft pick. I was the new mother returning to the court. I was the new trade, the new free agent, the captain, the champion,” says Scott, a two-time WNBA champion who now works as an Associate Product Line Manager in Men’s Apparel. “Being in so many different roles helped me understand how to be a good teammate, how to value each person because they bring a unique skillset, and most important, how to lead from any position to help the group.” Read more about the WIN program: https://news.nike.com/news/wnba-win-women-in-nike
In January, Nike was recognized as one of the Best Places to Work for LGBTQ+ employees for the 20th consecutive year on the Human Rights Campaign’s Corporate Equality Index. Nike is one of only seven out of more than 1,200 participating companies to achieve a 100 percent rating for the last two decades. The Corporate Equality Index is the preeminent national benchmarking tool on corporate policies, practices and benefits pertinent to LGBTQ+ employees and the primary driving force for LGBTQ+ workplace inclusion. Learn more about the Corporate Equality Index: https://www.hrc.org/resources/corporate-equality-index.
We know kids do better when they have access to sport, and the 2022 Nike Community Impact Fund (NCIF) is ready to help make that happen in the communities where our employees live, work and play. Since 2009, NCIF has awarded $10 million through 1,000+ grants to nonprofits that help create active communities and get kids moving. This year, we’ll keep the momentum going with $1.5 million in grants to support local programs in 14 cities across the U.S., Europe and Asia. What makes the program so special: We invite employees to play a leading role in choosing grantees — because no one knows what their neighborhood needs more than the people who live there. “These grants go straight into the community, and it is so important that we do our part to make play possible for more kids,” says Nike Watts Community Store Head Coach Paola De La Cruz, who helped determine last year’s NCIF grantees. An organization in your neighborhood can be part of that positive impact too. Applications are open now for eligible nonprofits, community organizations and schools at purpose.nike.com/ncif.
In celebration of International Day of Persons with Disabilities, the Nike Ability* Network created “I Speak,” a video represented in both verbal and non-verbal language, to empower our disability community and build empathy to the diversity of all individuals’ lived experiences. At Nike, we are committed to increasing disability representation across the company and ensuring our environments, products and programs are created with a lens on the disabled community throughout design, development, testing and marketing. To learn more about the Ability* Network and our other employee networks, check out: https://purpose.nike.com/employee-networks
Empowered voices are the power of Nike. We are proud to announce that NIKE, Inc. has been recognized by Forbes and market research company Statista as one of the world’s Top Female-Friendly Companies. The inaugural list identifies companies leading the way in supporting women inside and outside their workforces. Companies were evaluated by surveying 85,000 women from 40 countries on criteria such as pay equity, parental leave, representation at executive and board levels, and how companies use their platforms to promote gender equality. Check out more details on the Forbes recognition: https://www.forbes.com/female-friendly-companies/#2342bbc564ac
At Nike, we know purpose is personal. That’s why today, on Giving Tuesday, we’re 2X matching donations by NIKE, Inc. employees to nonprofits on Give Your Best, our global employee giving platform. “Give Your Best” takes its name from legendary middle-distance runner Steve Prefontaine, who said, “To give anything less than your best is to sacrifice the gift.” Since we started the tradition in 2017, NIKE, Inc. employees and the Nike Foundation have raised more than $12 million for nonprofits worldwide on Giving Tuesday. Check out where some of the NIKE, Inc. family is donating in the video below, and employees, don’t forget to get your donations in! For anyone looking to give back today or any day, consider worthy organizations in North America at nike.com/give and across Europe and South Africa at nike.com/gb/give #GivingTuesday #GiveYourBest
